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What people do with their mail...
Every day in nearly every household in the country, people pick up and sort their mail and then read or save pieces of interest. It is this piece by piece seeing, sorting and saving process that makes the mail such a powerful advertising medium
Studies have shown Direct Mail coupon magazines are looked at, read immediately or set aside for later reading by 78% of all households. Other advertising vehicles can guarantee only a small percentage of households in a given market will actually receive the message being sent. Substantial numbers of consumers with broad demographic diversity; not only read advertising mail and find it useful, but also respond to it. No other medium can equal this impact at the same price.
Our readers live and work in the greater Tampa Bay Area. Including Pinellas, Hillsborough, Pasco, and Hernando Counties. We mail where the population is to insure maximum readership.
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