A Message from the President of Response Media, Inc.
I created Response Media in 1982 with a $19,000 loan and a simple business plan model. Publish a magazine that would include hundreds of quality, well-known national, regional and local advertisers and saturation mail the magazine into every zip code market our customers want to penetrate.
Today, with over 1 million "Saver's Digests" mailed monthly to households in Pinellas, Pasco, Hernando and Hillsborough Counties, "Saver's Digest" is the undisputed leader in distribution and market penetration for west central Florida. We also partnered with the nation's leading mailer in a strategic alliance that benefits our customers with low mailing rates. With "Saver's Digest", we are able to reach into 98% of all households in west central Florida...an advertiser's dream!
Response Media is a strong company with nearly 2.5 million dollars in annual sales. Those sales are generated by a solid sales team of professionals with an average tenure with the company of 7+ years. Our support team, graphics department and administrative staff are dedicated to quality services at every level and 100% customer satisfaction.
Literally hundreds of direct mail coupon companies have come to the Tampa Bay Area market over the last 23 years. Some of the companies and publications were very well known and many were small, under-funded but well intentioned "mom and pop entrepreneurs." All but a few remain. "Saver's Digest" continues to grow and dominate the market. With over 1,000 advertisers, an exemplary reputation for on time mailings and the best advertising value in Florida, Saver's Digest is a publication you can trust. Response Media, Inc. is a company you can depend on…we've been here for 23 years!
"Saver's Digest" is well known in the Tampa Bay Market and in other parts of the country. We continue to brand our publication with massive radio campaigns, television ads, community charity involvement, chamber of commerce memberships, business conventions and consumer trade shows. In a typical mailing, "Saver's Digest" ads are broadcast over several top-rated radio stations prior to the mailing.
The new millennium will bring out the best in "Response Media." Our Internet presence is second to none! Our advertisers benefit from one of the most popular Internet Web Sites "SaversDigest.Com." Over 1 million households, 2.8 million people and 121,000 business decision makers are directed to our web site every month.
Our company is now ready to duplicate our successful and proven marketing system and expand into other markets in Florida and throughout the United States. Our larger advertisers encourage our growth and new advertisers will welcome "Saver's Digest" to their markets.
We continue to improve our products, customer service and awareness in the market. Our goal is to partner with each of our customers to create successful advertising campaigns, higher response returns, attract new customers and create greater cash flow than ever before. It is a triple win for our advertising customers, the consumer and our great company. A triple win is the only acceptable outcome.
Here is to a successful partnership!
Joe Riccardi, President & CEO
Response Media, Inc.
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