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A Message from the President

A Message from the President of Response Media, Inc.

I created Response Media in 1982 influenced by a song and a prayer (Please read the Mr. Businessman story) and a $19,000 home equity loan to fund the idea. The business plan was crafted with simple but compelling goals. Publish a magazine that would include hundreds of quality, well-known national, regional and local advertisers and direct mail into key zip code markets our customers want to target.

Today, with over 1+ million consumers being reached monthly in Pinellas, Pasco, Hernando and Hillsborough Counties, “Saver’s Digest” is a leader in distribution and market penetration for West Central Florida. We also partnered with the nation’s leading mailer in a strategic alliance that benefits our advertisers with low mailing rates. With “Saver’s Digest” we are able to target mostly owner occupied homes, condos, town-homes and some upper-income, multi-family households in zip code market zones in and around our customer’s trade areas…an advertiser’s dream!

Response Media is a strong company with 1.2 million dollars in annual sales. Those sales are generated by a solid sales team of experienced professionals with the average company tenure of 7+ years. Our support team, graphics department and administrative staff are dedicated to delivering quality services at every level and 100% customer satisfaction is our goal.

Response Media has been in business over 35+ years. Over the years we have seen literally hundreds of local and many well-known national coupon and consumer magazines come and go. Since 1990, several of our former competitors were acquired or merged their advertisers into “Saver’s Digest” further strengthening our brand. In today’s economy, mergers and acquisitions are the most effective, safest and secure way of organic growth. We continue to look for opportunities to form such alliances.

“Saver’s Digest” continues to be a dominant force in the West Central Florida market. With hundreds of loyal advertisers, an exemplary reputation for on time mailings and the best advertising value in West Central Florida, “Saver’s Digest” is a publication you can trust to reach your target market. In fact, many of our advertisers have been with us for 25 – 30+ years! “Saver’s Digest” is well known in the Tampa Bay Market and even in other parts of the country. We brand our publication with sponsorship’s, community charity involvement, chamber of commerce memberships, business conventions and consumer trade shows.

Our goal is to partner with each of our customers to create successful advertising campaigns, higher response returns, attract new customers and create greater cash flow in any economic environment. It is a triple win for our advertising customers, consumers and our great company. A triple win is the only acceptable outcome.

Contact our Sales Department and be part of “Saver’s Digest,” a most trusted brand for the Tampa Bay Market for 35+ years!

Here is to a successful partnership!

Joe Riccardi, President & CEO
Response Media, Inc.
Publishers: Saver’s Digest


The Story Behind the Company